At SoundAware we're all about data. Data that is vital to all stakeholders in the business of intellectual property, neighboring rights, media and advertising. Data that needs to follow the dynamics of an ever changing technical and legal landscape. But as abstract this may sound, don't forget it's all about people as well. People who are involved in or are dependent on fair and equitable remuneration for the use of intellectual property. People for whom it is necessary to focus on various developments in the world in order to optimise their message or strategy.
We're starting a series of articles on and with these people. The people for whose interests we work, whom we are interested in: especially their Sound Visions.