The way we watch television has changed radically in recent years. Nowadays, we often use our smartphone or tablet to search for background information or even to actively participate in what we’re watching. SoundAware has advanced technology to help TV audiences participate in real-time experiences via their mobile devices during live shows or regular broadcasts. Using our sync technology allows viewers to get closer than ever to their favourite shows, making them even more dedicated to what they watch.
Second-screen advertising applications in real time
Digital advertisers can use the SoundAware systems to gain an edge with consumers by targeting viewers with special customised offers or by letting the audience take part in interactive events, such as quizzes or contests. Knowing what the viewer is watching and when there are breaks in the programming means advertising firms can deliver perfectly timed ad content based either on the contents of the television broadcast or on individual browsing history, or both, thereby ensuring maximum engagement with the consumer audience.
Insight into broadcasts
The enriched EPG (Electronic Programme Guide) data, created from a variety of sources, provides invaluable information on every programme available. From scheduled running times to genres to regular and guest cast members to all music featured in the broadcast, each element of every television show is monitored and listed for our customers. This information offers advertisers, broadcasters and other important stakeholders crucial insights into what’s on the screen, hour after hour.