SoundAware, a pioneer in automatic content recognition technology and music airplay monitoring, announces today the hiring of Alex Terpstra as its Executive Director to oversee the company’s strategy and international expansion.
"Alex comes with a great deal of valuable experience from his previous tenure as CEO of Civolution, a true leader in a broad array of content identification solutions,” says Harold de Groot, CEO and owner of SoundAware. “I’ve had the pleasure to work with Alex over the years in his previous role and I could not think of anyone better suited to bring onboard to develop and implement an ambitious international growth strategy for SoundAware."
At Civolution Alex led the company through a period of fast growth a and recently completed a successful exit strategy for its three content identification businesses. Prior to Civolution Alex held various managerial positions at the digital television technology division of Royal Philips Electronics since the nineties. Most recently Alex joined the executive team of the US advertising technology company 4C Insights after it acquired the broadcast monitoring business from Civolution.
"I’m very excited to work with Harold and the SoundAware team to help expand the company beyond the excellent position it currently has,” Alex added. “And I’m equally excited to get deeper involved in the music side of our industry after having focused on content identifications technologies for television and film over the past several years."
Over the past several years SoundAware has developed a sophisticated suite of technologies and toolsets for automatic content recognition and reporting and created an unique position as the source of the most granular music airplay data and analytics, among other services. In a world where every second of music played on radio and television broadcast, internet streaming or used in commercials represents value for composers, artists and their representatives, SoundAware made it its core mission to continuously deliver the most complete measurement results in the industry.