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About Us

About Us
— Our mission

SoundAware: Pioneers in automated music recognition

With SoundAware Music Recognition Technology (MRT) we continuously track, identify and analyse broadcasted music. Resulting in reports with the highest accuracy, making every second valuable to rights holders.

— Our story

WE ARE PASSIONATE ABOUT MUSIC

Founded in 2001, SoundAware is a pioneer in automated music recognition technology. We analyse the DNA of music, providing tracking for radio, TV, and online content. Serving CMO’s, broadcasters, songwriters, composers, and publishers. Our system operates in near real-time, tracking music, programmes, and ads, while offering immediate insights through online tools. Additionally, our database is searchable for strategic analysis. With a team of 70+ dedicated media specialists, developers, data engineers and music passionates we are happy to assist you.

Passionate about music
Technology

— Our expertise

Technology, Solutions and Efficient Managed Applications

With our expertise, we:

► Facilitate the (re)distribution of music usage revenue
► Create opportunities for strategic data analysis
► Empower the monetisation of music rights
► Operate as an independent and continuous audit service
► Facilitate workflow processes

— Our Fingerprinting and Recognition Technology 

Redundant technical infrastructure

SoundAware employs multiple techniques, sometimes sequentially, to achieve the most optimal identification results. Our technical infrastructure is redundant: all fingerprint types are stored in multiple data centres and backed up on tape, ensuring the highest level of data security at all times. The source audio is always retained, so that new fingerprints can be created if needed.

Redundant infrastructure

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